Custom Map Solution

To manage and visualize its delivery districts, a customized solution was needed, and the project to develop the application—based on the AddSpatial GIS platform—took one year to complete. For several years now, all of Svensk Direktreklam’s regional offices have been using the map in their daily work.

Better Customer Communication

“We’ve had a very productive dialogue, both during the project and now that we’ve moved into the management phase—something we value very highly! Since this is a business-critical solution for our organization, we need quick responses and action if anything happens—and Icebound has really delivered in that regard,” says Linda Hammarling, Head of Production Management at Svensk Direktreklam.

The single biggest and most important benefit that Svensk Direktreklam has achieved since the upgraded solution was implemented is that the workflow and communication with customers have become much clearer. The ability to show customers exactly what the districts look like on a map—and to let them mark their selections directly on the map—significantly simplifies processes, something that customers also appreciate.
“We’re seeing a big difference from before—the visualized map data is now being used to a much greater extent, even internally at the local level,“ says Linda Hammarling.

Would you like to learn more about how Icebound can help grow your specific
business using geographic IT and positioning?

Contact Anders Kyrk, Business Manager at Icebound – at anders.kyrk@icebound.com

About Svensk Direktreklam

Svensk Direktreklam is Sweden’s largest private direct marketing company and employs nearly 400 people across 36 franchise companies. With 7,000 part-time delivery workers, the company is one of Sweden’s largest employers of young people.

The company has 45 years of experience in direct mail and distributes over one billion printed materials to Swedish consumers each year. The company operates across the entire direct mail value chain: from campaign objectives, target audience selection, concept development, design, printing, and distribution of promotional materials to follow-up and measurement of the campaign’s effectiveness. Direct mail is one of Sweden’s most effective media, with an average observation rate of 47 percent in the durable goods sector.

Svensk Direktreklam is a mail service provider that handles unaddressed advertising. Svensk Direktreklam is environmentally certified under ISO 14001 and has annual revenue of approximately 500 Mkr.

Learn more about SDR: https://www.sdr.se/